David Mattin is an internationally recognised expert on trends, technology, and social change. David is the founder of New Worlds Same Humans, a weekly newsletter that goes to over 20,000 leaders across business, academia, and government. He sits on the World Economic Forum's Global Future Council on Consumption. David's writing on business and innovation has appeared everywhere from Wired, to Quartz, to Google Think Quarterly, and he is the author of Trend-Driven Innovation, published by Wiley.