The labor market for IT , especially in the area of Digital is highly competitive at the moment. Companies are competing to attract digital candidates and recruiters are doing active sourcing at full speed. Companies are faced with the challenge of keeping their fluctuation rate low so that no negative effects are felt in the business, and they continue to have enough capacity to work on future digital topics. What measures need to be taken to retain the existing IT workforce? In particular, the employees who deliver a solid job every day, as well as the talents. How do companies have to present themselves on the labor market to stand out from the competition and be perceived by candidates as an attractive employer?