A new avatar of the internet has been creeping up on the world. This new internet is the highly decentralized Web3. Facebook‚ renaming to Meta and public announcements from Microsoft have thrust the word Metaverse into the general lexicon. As the digital and physical worlds increasingly meld with the growing acceptance of metaverse, crypto, NFTs and Web3, the business world has started exploring the market opportunities that this new internet brings. So what exactly is Web3? Does it matter to your organisation? What should you be doing to prepare for synchronous interoperability?